As I mentioned in The Really Big Picture: How to Monetize Yourself, everything on this site is based around monetizing yourself by providing value to others. I posted that because I think it’s helpful to make sure we’re coming from the same place, working on the same assumptions. But that principle is almost too big; it’s hard to turn it into an action plan.
So here’s a slightly zoomed-in view of monetizing yourself. Almost every post on this site will fall under one of these categories.
1) Select a Niche There are, as previously discussed, a multitude of ways you can provide value, and you’ll have trouble doing them all at once (trust me, I’ve tried). So select some specific aspect of your capabilities with which to help people.
2) Select the Medium Once you’ve selected the service you can provide to people, determine the best way(s) to get that help out to them. The options here are almost unlimited, and you’ll almost certainly want to use more than one (although it’s entirely possible that you’ll only use one at a time). I’ve spent years learning about self-monetization, and think I can provide value to others by sharing that knowledge; to do so, I expect I will eventually create:
- This blog
- An individualized consulting service
- Downloadable worksheets to help with tracking and decisions
- Information products like study-at-home programs
- Recommendations on products that can help
And depending on how things go, I may also work on
- Videos that summarize the blog, for people who learn better that way
- Podcasts or audio programs, ditto
- Live seminars or workshops
- Summer or after-school programs
- For-profit or non-profit centers to help people monetize themselves
It’s easy to get overwhelmed by the options, but it’s also pretty easy to get started on just one of them. I recommend making a list of ideas (extra ideas never hurt), but selecting a single, low-cost/low-risk option to test out the concept.
3) Implement this plan As I discussed in Annual Planning, it’s entirely possible that this project is bigger than any project you’ve ever undertaken. And it’s easy to get lost in the details, forget where you were going or what you were going to do next. So some of the pages on this blog will discuss some of the techniques for making it more likely that your plan actually gets carried out.