The Hardest Thing You’ll Do

Robert Kiyosaki, in Rich Dad, Poor Dad tells a story of a reporter and author who confessed how much she hoped to be a best-selling author like he is.

Kiyosaki looked at some of her writing and proclaimed it much better than his (which I’m sure is true), and suggested that she take a few courses in sales techniques. Offended, the reporter proclaimed herself a “professional” who had obtained her masters so she wouldn’t have to be a dirty, pushy, sleazy salesperson.

Kiyosaki pointed to her notepade where she had written, “Robert Kiyosaki, best-selling author.” Not, he pointed out, best ‘writing’ author. She stormed out in a huff.

You’ll Face This Too

This is the hardest thing you’ll ever have to do in your transition from relying on others for money to monetizing yourself. As long as you’re working for a company, you can rely on them to do all the nasty, ugly hard work, like accounting and sales.

Accounting you can pick up. It’s boring, but it’s not difficult. And you don’t have to be very successful before you have enough to outsource it.

Sales, ultimately, you cannot outsource; even if you get others to sell your product for you, you have to convince them that your product is worth selling… you have to sell it to your salespeople.

One way or another, you are going to have to stand in front of people and say to them,
“What I have here is a great product, and you will be worse off if you don’t buy it.”
That’s hard under the best of circumstances. And it’s really hard when the product you’re selling is yourself.

I don’t have an easy answer for you. But know that you’re not alone.

Resources for Further Reading
Sales Dogs
The Sales Bible
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  • HereLiesTruth

    Thank you! This was very helpful and insightful. Many of us in the creative fields have a hard time promoting ourselves. I’d like to read more on this subject.

    • Anonymous

      Thanks for the feedback! I’ve thought about doing a series on sales, but I wasn’t sure if there was interest. I’ll dig out my notes and start working on it.