Category: Education


Last time, I used my new attempt at adwords as an example of how success actually works in the real world, ie slowly. (To date, it’s generated a total of 579 clicks, 577 of which were before I realized that I needed to adjust my settings to generate useful clicks. Which is to say, I’ve had 2 clicks.)

Have I failed? Well, certainly it didn’t go like a movie montage, where it’s an instant success, I go on to fame and fortune, and never have to work again (*sigh*). On the other hand, I didn’t lose anything (I lost $81, but that’s not going to break even me). There’s no teacher saying “Amanda, you stupid child, can’t you get anything right? F- for you!”. There’s still a terabyte of Google Adwords Help I can read. I can try again.

  • My nephew, Dragon, has not yet stood up without falling down. Has his learning-to-walk campaign failed? Of course not! He’s still learning. Give him a break; he’s not yet two.

  • A teenager tries to park his car next to the curb, but starts turning too soon and can’t fit into the space. Has he failed? No… he pulls out and tries again.
  • The plumber comes to your house, replaces the leaky valve, and your hot water heater still leaks. Has he failed? No, he’s identified another problem that needs to be solved.

Issac Asimov got rejected several hundred times before he went on to become the most published sci-fi writer ever. Thomas Edison tried thousands of potential filaments before he hit on tungsten and invented the lightbulb. Look up Abe Lincoln’s political track record sometime.

I haven’t succeeded. I haven’t failed. There’s a status in-between the two, which we might call “Pending”. I’m pending. I’m trying. Despite what Yoda says, trying is a very important part of life.

You can’t judge in the middle

The thing is, it doesn’t even make sense to determine “success” or “failure” until you get to the end of the trial. When you judge in the middle, you determine that Asimov will never get published, Edison is on a fool’s mission, and Lincoln should give it up and start a store (oh wait, he already did that. It failed, too.)

Lack of instant success is not failure. But you can make it so, by judging someone or something to be a failure before they have a chance to try again. When you say “You failed!” to yourself, or your kids, or your classmates, you’ve declared an arbitrary end to the trial. You’ve decided, on the basis of the first iteration, not to bother experimenting any more.

By what right do you do that to someone else? By what possible logic would you do that to yourself?

What to say instead

“You failed” doesn’t help anyone. Can we replace it with my brother-in-law’s solution instead?

    What happened?
    Why did it happen?
    What are you going to do different next time?

Resources for Further Reading
This Ain’t Middle School
Pessimism Vs. Realism
Shipping Hurts
Why Courage

Starting a business is hard. Any new monetization method is hard. Actually, come down to it, any new anything is hard. In large part because, well, you don’t know how to do it. You don’t even know how to start figuring out how to do it.

In Outliers, Malcom Gladwell discusses the 10,000-hour rule: that all amazing people, in any field, got to where they are by practicing for 10,000 hours: hockey players who make pro put in 10,000 hours of hockey practice; Bill Gates spent 10,000 hours playing with computers, and no virtuoso has ever gotten away with much less than 10,000 hours of practicing violin. You have to have a minimum amount of talent, sure, but beyond that, the only correlation to success is how much time you put in.

That’s all very well for geniuses and athletes — for outliers — but what about the rest of us? What if I don’t want to be an amazing business person? What if I just want to be a competent one?

Actually, the answer is the same. Naomi of IttyBiz just wrote a brilliant post on learning new skills called Mastery and the Average Factory Worker, pointing out that putting in time works just as well for beginners as for experts.

    “Don’t get marketing? Give it a month of 42.5 hours a week.

    Aren’t sure how to find your blogging voice? 20 full working days, baby.

    Need more clients? Make it your full time job, one from which you could get fired for not meeting your quota.

    Want more people to stop by your store? Devote 10,200 minutes to nothing but bringing them.”

The bad news? I don’t have a shortcut.
The good news? I have an answer that will work for anything you want to learn.

“Work more hours than the average factory worker.”

Resources for Further Reading
Mastery and the Average Factory Worker
Itty Biz
Outliers

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I’m thinking about getting a job.

Financial gurus and new-wave monetization experts are not supposed to admit to jobs. Jobs are evil. Jobs are addictive. Jobs are for suckers.

Actually, that’s mostly true. If you’re taking a job because you’re too frightened to start a business, or because you think it’s the best or safest way to make money, it’s probably a bad idea. And for most people, it’s probably safe to assume that they’re getting a job for that reason.

But jobs do have uses. They are one of the quickest ways to get money. And depending on the job, they can be one of the cheapest education sources around — I don’t know of any other school that will pay you.

The fundamental question is, are you doing this because you want to impress someone? Because you think it’s a smart way to make money? Because you are afraid to tell your friends that you’re unemployed?

Or because you’ve examined your situation, and you’ve decided that having a job would be greatest help for your current monetization mix?

The Point Is, Do It On Purpose

Planning your monetization is something we’re never taught in school, partially because they assume you’re going to get a job, and partially because our school system was designed — if you trace it back to its source — by military leaders who didn’t want their subordinates to learn bad habits like thinking for themselves. So we’re taught to act like we don’t have control over our financial lives, that we’re at the mercy of our boss and the economy.

And it’s true, of course, that outside forces can affect your monetization capability. That’s why the first step of annual planning is examining the external situation. But you can then — and this is the bit most people miss — choose what you’re going to do in response to those external circumstances.

Monetizing yourself is anything that causes you to get money, whether it’s a business, a job, a website, or panhandling on the street. In Freakonomics, the authors discuss successful gang lords and drug dealers, who — it turns out — run their gangs as businesses, keeping records, handling customer relations, improving distribution, and so on. And I recommend that you run yourself as a business, regardless of what monetization method you’re currently using.

In an earlier post, I discussed changes in the economic environment that affect your monetization options. Even if you have a job, it makes sense to think of yourself as a business with one employee, leasing yourself out for 3-5 year contracts.

What do you do now?

What is your current monetization mix? Does all or most of your income come from one source? What are you providing of value to acquire that income?

What do you want to do?

What can you provide of value? What would it take to monetize those things? What will you need to do to get those skills and capital?

If getting a job will help you acquire skills, capital, or some other benefit to achieving your goals, by all means go for it. My boyfriend and I are considering consolidating our two-part-time jobs into one full-time job, freeing the other person to work on their business full-time.

Just remember that you’re using it to achieve your goals, not because you’re destined to stay in one job or one industry for the rest of your life.