Seth Godin describes our culture’s attitude towards implementing ideas:
- I’ve encountered thousands (it might be tens of thousands) of people walking around with great ideas. Some of the ideas really are great; some are merely pretty good. There doesn’t seem to be a shortage of ideas. Ordinary folks can dream up remarkable stuff fairly easily.
What’s missing is the will to make it happen.
A lot of us would like to believe that there’s a Bureau of Idea Approval, or the BIA if you like acronyms. The BIA sits in judgement of ideas and blesses the best ones. Go ahead and hone your remarkable concept, submit it to the BIA, and let them do the rest.
Alas, it’s not going to happen like that any time soon.
Naomi of Itty Biz puts it like this:
- “Do you really think this is a good idea? I told my husband and he seemed really lukewarm.”
I hate to get all cliché on your ass but if I had a dollar for every time I heard something like this I sure as shit wouldn’t be living in Canada’s Snow Belt when there are perfectly good beaches in Bali I could inhabit.
In the time I’ve been hanging out in the aforementioned Snow Belt doing home business marketing consulting, I have heard one bad idea. (If you’re reading this, it wasn’t yours. I’ll tell you right now that the creator of the idea in question does not read this blog.) Sure, there are lots of bad ideas in the world, but intelligent people reject them before they hit the discuss-it-with-your-loved-ones phase and the lame idea never sees the light of day.
And yet, the idea persists. We feel like there’s some process we have to go through, some certificate we have to get, before we start work on our ideas.
By the power vested in me by me…
It’s really OK to try. I mean, you should engage in some serious thought before you, ya know, quit your job and move across the country to open a store selling organic notepaper. But there are lots of options that are less drastic… that are, in fact, very low-risk. Join some online forums about your topic, and figure out what hashtags are used on twitter to identify those discussions. Start a blog and talk about your ideas. Start a meetup where people can get together and talk about your ideas. Write a manifesto. Make an online store. Start a 30-day Trial.
I also hereby deputize you into the Bureau of Idea Approval. Whenever you hear an idea that’s worth spreading, present its creator with a certificate. Whenever someone approaches you to ask your opinion of an idea, give them a certificate when you tell them to give it a shot. Whenever a loved one is ready to surrender to the threat of an invisible mallet, give them a certificate saying that their idea is a good one.
Let’s make this world a more idea-friendly place.
Download: Bureau of Idea Approval Certificate
Note 1: I have typed out Bureau of Idea Approval each time, because the US already has a BIA, which stands for Bureau of Indian Affairs, and I don’t want anyone to get the two mixed up.
Note 2: The above product links are affiliate links. If you enjoyed and appreciated this information, you can give me monetary reward by buying products through those links. Learn More.