Starting a business is hard. Any new monetization method is hard. Actually, come down to it, any new anything is hard. In large part because, well, you don’t know how to do it. You don’t even know how to start figuring out how to do it.
In Outliers, Malcom Gladwell discusses the 10,000-hour rule: that all amazing people, in any field, got to where they are by practicing for 10,000 hours: hockey players who make pro put in 10,000 hours of hockey practice; Bill Gates spent 10,000 hours playing with computers, and no virtuoso has ever gotten away with much less than 10,000 hours of practicing violin. You have to have a minimum amount of talent, sure, but beyond that, the only correlation to success is how much time you put in.
That’s all very well for geniuses and athletes — for outliers — but what about the rest of us? What if I don’t want to be an amazing business person? What if I just want to be a competent one?
Actually, the answer is the same. Naomi of IttyBiz just wrote a brilliant post on learning new skills called Mastery and the Average Factory Worker, pointing out that putting in time works just as well for beginners as for experts.
- “Don’t get marketing? Give it a month of 42.5 hours a week.
Aren’t sure how to find your blogging voice? 20 full working days, baby.
Need more clients? Make it your full time job, one from which you could get fired for not meeting your quota.
Want more people to stop by your store? Devote 10,200 minutes to nothing but bringing them.”
The bad news? I don’t have a shortcut.
The good news? I have an answer that will work for anything you want to learn.
“Work more hours than the average factory worker.”
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